Privacy policy

Last updated: 25.05.2018

OMI A/S is responsible for operating the website omi.dk. The purpose of this page is to inform you about omi.dk Cookie Policy, the collection, use and disclosure guidelines of data collected by Cookies. By using omi.dk, you agree to use Cookie Policy, collection and use of data in accordance with this policy.

When you visit omi.dk information about you is collected that is used to customise and enhance our content and to enhance your user experience on omi.dk. If you do not want the data to be collected, you should delete your cookies and avoid further use of the site. Below we have elaborated on what information is collected, their purposes and which third parties have access to them.

A cookie is a small file stored on the visitor’s computer, smartphone, tablet, for the purpose of storing data about the user’s visit on the page. It also allows omi.dk to recognise you and make your next visit easier and omi.dk more useful to you. A cookie does not contain personal information about you. The purpose of cookies is, among other things, also to create the best possible user experience of the website.

Cookies cannot contain malicious code such as virus. It is possible to delete or block cookies. If you delete or block cookies, your user experience may be impaired by becoming less relevant to you. In addition, you may risk that the site is not functioning properly and that there is content you cannot access.

The information is used to identify you as a user and ensure that you are shown information that will be most likely to be relevant to you as well as to provide the services you have requested and to optimise our services and content.

When using omi.dk it is necessary to accept cookies.

OMI uses cookies for:

• User behaviour statistics
• Targeted marketing
• Development of user-friendly services
• Improve the technical functionality of the website
• Recognise you from visits to visits.
• Personalise the webpage
• Track statistics and measure traffic

Cookies used on omi.dk

Web Analytics
Data is collected with Google Analytics for the purpose of continuously improving site appearance and functionality. This data is stored anonymously with a randomly generated user number. These cookies store visitor source, which pages have been visited, how long time has been spent on the site – all data is anonymous.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or smartphone, your IP number, geographic location, and which pages you click. Additionally, cookies can store information about your preferences or your use of digital services. This information can be used for behavioural, individual targeting of advertising, editorial content, and profiling of users.

Online Marketing Cookies
In connection with advertisements for omi.dk, performance data is stored, which can be information about ad impressions, clicks, and cookies, for the purpose of measuring the effect. These data are also stored anonymously and have only a statistical purpose.

OMI A/S uses a number of collaborators to execute online marketing, and these services store data on cookies anonymously, meaning that you as a user can never be identified. These services are for example Google Ad services, Facebook, Instagram, Agillic.

Disclosure of information
Data about your use of the website collected through cookies, such as which pages you have visited, what you have clicked, your location, gender, and age segment, etc. is not disclosed to third parties.

OMI A/S has a clear policy for processing your data. OMI A/S is very aware of preventing any abuse of your data.

However, OMI A/S reserves the right to disclose your data in connection with the full or partial transfer of the OMI A/S company. In these cases, the acquirer should comply with these conditions.

We respect the privacy of our customers and our visitors.

Amaliegade 14, st.
DK-1256 Copenhagen K
CVR: 31934141
+ 45 30 98 47 00