We have dedicated ourselves to help brands with their digital transformation, and make their communication personalised, relevant and data-driven.
The OMI process is always integrated and so are our solutions. We are hard to stereotype, as we cover many fields of expertise: Digital transformation, content and production – advertising, media planning, marketing automation, performance marketing, loyalty programmes and we hold the Scandinavian license for one for the biggest influencer marketing platforms in the world. Just to mention a few.
No matter what fields of marketing expertise your challenge demands, we always tailor our solution to your brand and your brand only. We are multidisciplinary, but always tech forward and execution solid – with maximum impact guaranteed.
BUILDING TOMORROW’S CUSTOMER EXPERIENCE
You know it. “I should use customer data more intelligently; I want a more personalised marketing dialogue.” You need Marketing Automation. But where to start?”
Important questions. No universal answer. We can help you find the right starting point for your organization. Much is about your current data. A lot is about selecting technology that fits your needs today but can be scaled for your needs of tomorrow. It’s all about your business goals. And not least it’s about making a plan that enables both short and long term successes.
Following on-boarding, we can assist you in building effective campaigns, flows, and journeys that will enable you to meet your audiences with the right message at the right time through their individual customer journeys.
POWER TO THE PEOPLE
People Channelled Marketing can be an extremely powerful brand building and product advertising tactic. Yet influencers and talent agencies often fail to present a transparent and ROI based business model that benefits both influencer and advertiser.
Our way of dealing with this is through technology and pragmatism. Like any other marketing discipline, People Channelled Marketing is all about target audience relevance.
Our tech analyses followers and through AI looks at the match between your brand/product and the preference patterns of the followers of potential influencers. So, the selection of influencers and the negotiation of influencer fees becomes primarily a matter of expected campaign response and results. In this way, influencers become channels and ROI a measurable metric – on equal terms with the rest of your media mix.