TUBA is an NGO that supports young adults that have grown up in homes with alcohol abuse. By pushing the right content as well as using digital media and influencers, we helped Tuba create a campaign with the purpose to push TUBA’s message across the whole Danish population and on to the political agenda. The primary campaign message was a short film, showing alcohol abuse from a child’s perspective. We developed a media strategy and creatives that supported the film’s story and TUBA’s mission. The campaign reached 1 out of 8 Danes, and engagements went way beyond likes and shares as several hundred shared their own personal experiences and thoughts on the topic of alcohol abuse on the campaign’s Facebook page.
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