- DIGITAL TRANSFORMATION
- MEDIA STRATEGY – ENHANCING DIGITAL PRESENCE
- EXPANSION OF WEB UNIVERSE
- CONCEPT AND CAMPAIGN DEVELOPMENT
- OPTIMISATION OF PAID MEDIA
- OPTIMISATION OF OWNED MEDIA
Changing the offline first media approach of Copenhagen’s oldest luxury department store, founded in 1891, into a well-oiled digitally driven marketing engine, with focus on delivering relevant messages to each of the house’s many different target audiences, massively increasing engagement, website traffic and not least marketing ROI from both local and tourist customer segments.
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