Media Campaign Development, Execution and Optimization

 

At OMI we have developed a truly holistic practical approach to campaign development, execution and optimization. By holistic we mean that all elements that make up a campaign, including all processes, must be considered as a whole which serves only one purpose: Generating the best possible result.

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Data analysis and handling

 

Customers today are increasingly immune to generic and irrelevant marketing. They expect brands to reach out to them with relevant messages at the right time. The winners in the battle for customer attention are the ones who are not merely good at measuring, but understand how to use data actively to create a more relevant and personal experience for the individual customer.

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People Channeled Marketing

 

People Channeled Marketing will be significantly present in the marketing landscape in the years to come. The reason is relevance. In a world full of fake news and commercial blindness, we want to be influenced by real people we can trust, identify with or admire. Influencers on all levels can be powerful curators of relevant content, products and brands. Currently, social media and blogs make up the technical platforms to facilitate this form of digital word-of-mouth. But be certain that increasing connectivity will ensure a bright future for this human driven part of the media mix.

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